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Dreyer’s Grand Ice Cream

2Plus2 teamed with Dreyer's Foodservice division to solve a nagging problem of keeping critical information current and useful for its audience. With more than 600 products offered as part of the Dreyer's Foodservice, this was a challenge.
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Dreyer’s Grand Ice Cream - Food Service Website
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Our solution was to develop a database-driven feature for the website that would import data from a spreadsheet into SQL tables that drive the display of detail product images, nutritional information, and ingredients, including allergy alerts where applicable. In addition to current product information, the site provides product recommendations by operator segments as well as information about equipment and merchandising. Full color PDF catalogs can be downloaded from the site.